Before launching your online product customizer, you have to consider what type of graphic to choose and how to implement it efficiently. This decision will help to save your time and money, increase the market access speed, and get excellent results.
The precise picture of your buyer allows you to define what your customers really need and how much they should be involved in the process of customization. Anyway, it will help you to gather a solid pool of ideas. You will find where to start and which products should be customizable.
People always search for quality and at the same time not expensive goods. Therefore, mass customization appeared only after a mass production. Manufacturers started to produce various products in a large volume and were able to reduce the prices. But what about quality and originality? It’s not about mass production. People got only standardized goods with similar characteristics and appearance.
If you want to provide a sustainable, scaled experience that is satisfying and fast, mass customization has to be functional. Smart Customizer has configured and individualized applications across industries, including apparel, business, home decor, automotive, gifts, lifestyle, manufacturing, accessories, and food.
Customer choice has increased steadily since Henry Ford’s Model T, when buyers could pick any color car - as long as it was black. Shopping has reached a level of sophistication where customers can choose merchandise in almost any color, size, shape they want, and with it the experience takes longer and becomes more complex.